For this assignment I have been asked, in a group to prepare and present a proposal for a marketing campaign for a new film.
Both my poster & other professional posters include a picture, the title of the film & the actors who were in the film. The trailer we have created includes a green band rating card which is also on some professional film trailers this tells you that the following trailer will be suitable for all audiences. Although we have not used the same text, it gives the same message as a real trailer would give. Most trailers include some music in the background, ours has 2 different songs in it to make it more appealing & to try & give an idea of the storyline. Trailers tell the story of a movie in a highly condensed fashion that must have maximum appeal.
The genre of our film is urbanised thriller based on young teenagers. It is very similar to other films like Kidulthood, Adulthood & This is England. If our film did go into production it would most likely be on the exact same path as Kidulthood as it is for the same target audience. Our film being distributed by the UK Film Council would be the ideal because they worked with the same genre of films & were very successfully with them. They’d be most likely to accept our film as it is similar to films they have distributed before.
As the film trailer is based on an urbanised thriller, the main thing to look out for would be dark settings and crowds of people. The film poster we created has the main character on the front looking away from the camera against a brick wall. The actual film trailer looks a bit like a documentary as the lighting looks quite desaturated which gives a feel of unease & makes you wonder what the film has to offer. The intended audience will be ages 18-29, I used IDMB to research age’s groups that voted for the films we have based our final product on, mainly males are interested in the genre we have selected to make & they will be attracted to the poster & the trailer because most men think that violence and crime are part of everyday life. They like watching action & our trailer includes some. To research for pre-production, I used computers at college & got my information from the internet. To film the trailer we used a Samsung mini DV camera, we didn’t borrow one from college as we filmed in our own time. To create the film poster we used Photoshop & to edit the whole trailer we used Final Cut Pro. Final Cut Pro is quite an easy program to use if the things you want to do are quite simple. Adding difficult effects can sometimes be challenging but after being helped it was easy to carry on editing successfully.
Within the group, I researched existing posters & trailers for ideas towards my groups, I also researched target audiences & figures to see what age group would be suitable for our trailer. After planning the trailer I did a risk assessment & took location shots. I also wrote the script created a shooting schedule & started an individual production log which I edited each week. My partner & I both filmed & edited the trailer together.
We shot our trailer outside of college with friends, we used a Samsung mini DV to record & edited using final cut pro. The camera we used wasn’t as good as the ones provided by college because they weren’t HD but they gave a documentary feel to the shots which makes it look quite good & more like our specified genre. We didn’t edit the shots on final cut pro much, just cut them down & changed the colours on a couple of shots. We also freeze framed some of them so people can get a good view of important parts of the trailer. I learnt that changing the colour of some shots can look really effective if you get them looking the same, they make the trailer a little different to others.
For pre-production, within the group & individually I have had to prepare a production log, proposal & presentation. The proposal had to consider legal and ethical issues such as BBFC guidelines, copyright & clearance forms. The presentation had to include a treatment, audience research budgets, schedules & risk assessments. These documents are important because they give an indication as to what you are trying to create for your final product.
I enjoyed this assignment, it was something different that I’d never done before & gave me an idea as to what being in the media industry would be like. Although some of the filming may not be brilliant I believe that the final product was good & I’m proud of what the group has produced. If I carry on studying media next year this assignment will have helped a lot. This is because I have learnt how to successfully edit, write scripts in the correct format & film considering the rule of thirds.
Both my poster & other professional posters include a picture, the title of the film & the actors who were in the film. The trailer we have created includes a green band rating card which is also on some professional film trailers this tells you that the following trailer will be suitable for all audiences. Although we have not used the same text, it gives the same message as a real trailer would give. Most trailers include some music in the background, ours has 2 different songs in it to make it more appealing & to try & give an idea of the storyline. Trailers tell the story of a movie in a highly condensed fashion that must have maximum appeal.
The genre of our film is urbanised thriller based on young teenagers. It is very similar to other films like Kidulthood, Adulthood & This is England. If our film did go into production it would most likely be on the exact same path as Kidulthood as it is for the same target audience. Our film being distributed by the UK Film Council would be the ideal because they worked with the same genre of films & were very successfully with them. They’d be most likely to accept our film as it is similar to films they have distributed before.
As the film trailer is based on an urbanised thriller, the main thing to look out for would be dark settings and crowds of people. The film poster we created has the main character on the front looking away from the camera against a brick wall. The actual film trailer looks a bit like a documentary as the lighting looks quite desaturated which gives a feel of unease & makes you wonder what the film has to offer. The intended audience will be ages 18-29, I used IDMB to research age’s groups that voted for the films we have based our final product on, mainly males are interested in the genre we have selected to make & they will be attracted to the poster & the trailer because most men think that violence and crime are part of everyday life. They like watching action & our trailer includes some. To research for pre-production, I used computers at college & got my information from the internet. To film the trailer we used a Samsung mini DV camera, we didn’t borrow one from college as we filmed in our own time. To create the film poster we used Photoshop & to edit the whole trailer we used Final Cut Pro. Final Cut Pro is quite an easy program to use if the things you want to do are quite simple. Adding difficult effects can sometimes be challenging but after being helped it was easy to carry on editing successfully.
Within the group, I researched existing posters & trailers for ideas towards my groups, I also researched target audiences & figures to see what age group would be suitable for our trailer. After planning the trailer I did a risk assessment & took location shots. I also wrote the script created a shooting schedule & started an individual production log which I edited each week. My partner & I both filmed & edited the trailer together.
We shot our trailer outside of college with friends, we used a Samsung mini DV to record & edited using final cut pro. The camera we used wasn’t as good as the ones provided by college because they weren’t HD but they gave a documentary feel to the shots which makes it look quite good & more like our specified genre. We didn’t edit the shots on final cut pro much, just cut them down & changed the colours on a couple of shots. We also freeze framed some of them so people can get a good view of important parts of the trailer. I learnt that changing the colour of some shots can look really effective if you get them looking the same, they make the trailer a little different to others.
For pre-production, within the group & individually I have had to prepare a production log, proposal & presentation. The proposal had to consider legal and ethical issues such as BBFC guidelines, copyright & clearance forms. The presentation had to include a treatment, audience research budgets, schedules & risk assessments. These documents are important because they give an indication as to what you are trying to create for your final product.
I enjoyed this assignment, it was something different that I’d never done before & gave me an idea as to what being in the media industry would be like. Although some of the filming may not be brilliant I believe that the final product was good & I’m proud of what the group has produced. If I carry on studying media next year this assignment will have helped a lot. This is because I have learnt how to successfully edit, write scripts in the correct format & film considering the rule of thirds.
The final product that has been made is different to what has been written on the script, this was due to deadlines & now having enough cast members & they had things to do in their own time. If all the scenes that were in the story board & script were used in the trailer, I think it would of been too long so I think cutting it down has been an improvement.
